Sale price€99,00 Regular price€139,00
- 29%

Moutai Yingbin 53% 500ml – Chinese Baijiu

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Product Details:

Moutai Prince (Normal Edition) - A Touch of Freshness and Elegance

What is Moutai Yingbin?

Moutai Yingbin is an entry-level version within the Moutai family.

It belongs to the traditional Chinese Baijiu style with a "Willow" aroma (酱香型), characteristic of the Guizhou region.

With 53% vol., it maintains the classic profile of the brand, but in a more accessible version designed for social consumption.

What does “Yingbin” mean?

“Yingbin” literally means:
“Welcome wine”

It is a version designed for:
Banquets
Receptions
Formal gifts
Shared consumption

It's not the premium collector's version, but a more direct and usable expression.

What is Kweichow moutai?

Kweichow Moutai has an unusual corporate structure. It is partly state-owned and partly listed on the Shanghai Stock Exchange.

Formed in 1999, Kweichowow Moutai is the world's most valuable liquor company, having passed the UK-based diagnosis three years ago.

It manufactures and distributes a unique brand of Baijiu, a clear, colorless liquor that is considered the national spirit of China.

Baijiu typically has an alcohol content of between 35% and 60% by volume.

John Watkins, an alcohol industry expert who has worked extensively in China, said: "Doing shots with Moutai is part of the company culture and accelerates building trust and friendships."

Speaking about the manufacturer, he added: "It appears from the outside to be a well-run company that will be able to generate sustainable and growing profits as China's consumer market grows and has more and more purchasing power."

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